Two Channel Islands communications professionals have successfully completed qualifications through The Chartered Institute of Public Relations (CIPR).
Leonie Hervé, marketing specialist at Santander Private Banking in Jersey, has completed the CIPR Diploma, earning Accredited Practitioner status as a result. Alexa Rowe, assistant press office manager at Specsavers in Guernsey, has completed the CIPR Advanced Certificate.
In 2012 Miss Hervé gained the CIPR Internal Communications Certificate, a level five qualification designed to develop the specialist skills needed for her role. Throughout 2013 she continued her professional studies by completing the Public Relations Diploma, a recognised level seven qualification aimed at developing strategic PR planning and communications management skills.
Miss Rowe completed the CIPR Advanced Certificate, a level five qualification that provides a solid grounding in all of the key concepts, theories, techniques and skills necessary to become an effective public relations practitioner.
Adam Riddell, Chairman of the CIPR Channel Islands Group, said that continued professional development is a hugely important part of the industry:
‘I am extremely pleased with the commitment Leonie and Alexa have shown by undertaking professional qualifications at this level, to add to the existing pool of highly qualified individuals working across the public relations sector in Jersey and Guernsey.
‘In a fast-paced and ever-changing profession, it is increasingly vital for communications professionals to not only have a high level of specialist knowledge, but also to have the right skills and critical thinking ability to adapt accordingly. CIPR qualifications help to demonstrate the professionalism of our industry and give those undertaking them the foundations needed to build a successful career.’
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