Channel Island’s PR consultancy Orchard is celebrating staff development again as account executive Harriet Black has gained the Chartered Institute of Public Relations PR Diploma.
Ms Black gained a distinction for her project which focused on ethics in public relations.
She already holds a degree in public and media relations from the University of Swansea and the post graduate level diploma enabled her to take her skills and knowledge even higher.
“It was a lot of hard work. However studying for this qualification really helped build on the knowledge I gained from my degree in public relations and I feel that I can now apply what I’ve learnt to my role at Orchard,” she said.
The diploma qualification entitles Ms Black to become a full member and accredited practitioner of the CIPR.
Managing Director of Orchard PR and CIPR Channel Islands Chairman, Steve Falla was pleased with Ms Black’s success.
“At Orchard, we support training and development and everyone is encouraged to undertake CIPR qualifications. Harriet is the second staff member to gain the diploma and I’m sure we will see others follow in their footsteps.”
John McCarthy, an account executive at Orchard PR, completed the CIPR Advanced Certificate during his first year with the company.
Mr Falla said: “At Orchard, we wholeheartedly recognise the benefits of professional development. Through studying for qualifications we gain knowledge and skills that will be of direct benefit to our clients.
“Harriet and John have worked hard through a lot of independent study and we’re very proud of their achievements.”
The CIPR Diploma is a part-time postgraduate course that helps develop strategic PR planning and communications management skills. The Diploma takes an in-depth look at PR as an integral part of successful business practice.
The Advanced Certificate provides a solid grounding in all of the key concepts, theories, techniques and skills that are needed to become an effective PR practitioner.