The popularity of investing in precious metals and the desire to seize global opportunities for expansion has prompted local bullion trading and storage company, Guernsey Mint Refined, to change its name to BULLIONROCK.
BULLIONROCK has split its offering into three distinct specialist areas: BULLIONROCK Select for institutional services, BULLIONROCK Invest for investment portfolios and BULLIONROCK Direct for physical bullion sales.
Based in Guernsey, managing director Robin Newbould, wanted to retain the business’ long and expert lineage (born out of the Russell family history of expertise in precious metals which stretches back to the 1800s) and marry it with a new focus on catering to the changing needs of its clients worldwide.
Mr Newbould, an experienced investment manager and stockbroker in the Channel Islands, established Guernsey Mint Refined with co-director Jo Carré 18 months ago.
“For some time we have recognised that trust companies and investment houses, working on behalf of clients with diversified portfolios, as well as individual high net worth clients, have not been well served when it comes to trading or storing bullion. BULLIONROCK Select and BULLIONROCK Invest offer credible, specialist services for these investors.
“Despite the current volatility of the gold price, physically owning bullion is, we believe, recognised as a stable, long-term investment diversification strategy and we are positioning BULLIONROCK to be the business for investors looking for credible precious metals investment services.”
The company has long-term leases on its current site within the grounds of Bruce Russell Gold and Silversmiths and a world-class off-site secure storage facility. It has ambitions to build a bigger precious metal store and create new jobs on-island as it grows.
Mr Newbould said: “We are in a unique and advantageous position in the market. We buy and store physical gold, silver, platinum and palladium in Guernsey, where there is no sales tax paid on any of these precious metals. We hold investors’ bullion in the exact form, purity and size that they have requested us to purchase – we do not like the ‘fractional ownership’ model pursued elsewhere. Clients can visit us to view or collect their assets in person whenever they choose.
“Our aim is to provide excellence in precious metals for our clients regardless of their location, home currency, time zone or language. A kilo of gold is a kilo of gold, after all.
“The name BULLIONROCK speaks to our stability; it recognises our regulated status and the expertise we demonstrate daily when trading in, and holding, precious metals for individuals and institutions. We are a successful global business and our new brand is designed to reflect this. In time we want to become the Specsavers of bullion and we want our success to be Guernsey’s success to the benefit of the local economy.”
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