Football fansacross the island should have their mobiles at the ready this weekend for a new web app called “You’re the ref” that lets them play the role of referee during all the big World Cup matches.
The football-themed promotion is part of a summer campaign to reduce the amount of waste being produced during the World Cup. A new website has been set up with some timely hints, from planning party food to recycling afterwards.
Public Services’ recycling officer Tina Norman-Ross said the summer months traditionally saw an upturn in items like drinks cans and bottles collected through the brings banks, as islanders make the most of the good weather with barbecues and beach parties. It is expected this year could see an even bigger peak, as people get together to enjoy the football.
‘This is a real bumper time for us and we want to really make sure that we capture as much recycling as possible. With the new kerbside collections it has never been easier. We are also keen to help people avoid waste, which will save them money,’ she said.
The new web app is designed to work on most touch screen mobile devices, and can be accessed at LoveFootballHateWaste.com. The new website also has simple tips for making the most of World Cup parties, saving money by reducing waste and recycling afterwards.
‘It’s a bit of fun but the message is an important one. We want everyone to enjoy the World Cup, but just like Christmas if we are not careful there can be a lot of rubbish created. Being waste aware can be a real money saver, and provide a real boost to the island’s recycling efforts,’ she said.
The official England football strip for the tournament is made almost entirely from recycled materials, with up to 18 plastic bottles making up each set of shirt, shorts and socks.
The recycling team’s Facebook page (www.facebook.com/recycleforgsy) will also be taking on a World Cup flavour, with international recipe ideas from the competing nations.