Shoppers unlock more of what they value at Waitrose as one million sign up to myWaitrose membership card

| November 5, 2012 | 0 Comments

Waitrose has seen more than one million shoppers sign up to its myWaitrose card, a unique grocery membership scheme which recognises and rewards customers with tailored promotions and experiences.

Unlike a traditional points-based loyalty scheme, myWaitrose members receive benefits every day and offers which are personalised to their buying habits.

To celebrate the card’s first anniversary, new offers have been introduced including a free cup of tea or coffee in branches, money off shopping when buying selected daily newspapers and seasonal discounts*.

As the festive season approaches, myWaitrose members can enjoy 10% off wine between November 7 and 13 and will receive £25 worth of vouchers to spend in January when they spend £50 or more four times by December 9.

The offers sit alongside longstanding benefits including the chance each month to win back the value of a month’s or year’s groceries, foodie prizes and experiences, 10% off Waitrose Cookery School and a complimentary copy of Waitrose Kitchen magazine.

myWaitrose members also benefit from receiving personalised promotions, news on product launches and useful information on their local shop.

Waitrose marketing director, Rupert Thomas, said: “The success of the myWaitrose card demonstrates that customers perceive it to be of real value. The benefits members can enjoy every day, combined with personalised offers and experiences, set us apart in the crowded loyalty card market where accumulating points when you spend is the norm. We set out to understand more about what our customers love and offer them really relevant content.

“We are thrilled to be able to thank so many customers for their loyalty and look forward to welcoming more to the myWaitrose scheme and to helping them to unlock more of what they value at Waitrose.”

Shoppers can sign up to the scheme in branches and online at

The launch of the new myWaitrose benefits is supported by TV, press, online and direct marketing.

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