Waitrose supermarkets across the Channel Islands and UK are helping customers increase their support for local communities this Christmas.
All Waitrose shops have invited a local food bank to carry out collections which will give Waitrose customers the opportunity to buy an extra grocery item from a suggested shopping list, which will be distributed to people in need in the local community.
The Holy Trinity Church will be collecting outside Waitrose Admiral Park and Rohais branches on Saturday 24 November, 2012.
Waitrose is also giving an additional £1m to local good causes through its award-winning Community Matters ‘green token’ scheme this November and December. The supermarket is donating this additional money by cutting back on the production costs of its ‘Giving more this Christmas’ TV advert which features Delia Smith and Heston Blumenthal against an uncharacteristically stark backdrop.
Shoppers at Waitrose Admiral Park and Rohais branches, will be able to vote with a green token for the charity that they would like to benefit from a share of a £3,000 donation, instead of £1,000 a month.
Allen Edwards, Branch Manager of Waitrose Admiral Park, said: “We’ve always been committed to supporting our the communities in which we serve, but we feel that it is important that we do even more this Christmas to help those in need. As well as increasing our donations, we’re also giving our customers the chance to share in the spirit of the advert by supporting our local food bank with the really valuable work they carry out in our area.”